Dato Siti Nurhaliza

Dato’ Siti Nurhaliza

Background

:: Name :: 

Siti Nurhaliza Tarudin AAP (Pahang), PMP (Perak), JSM (Persekutuan)

Date of Birth ::
11 Januari 1979

:: Favourites ::
Colour: Green and pastels

:: Food ::
Spicy and mom’s dishes

:: Likes ::
Shopping, playing with nieces, resting at home

:: Dislikes ::
Being forced, judging people without prior investigation

:: Dreams ::
Bringing recognition for Malaysian music industry to the world

:: Life Principles ::
Tak Mati Dek Keji, Tak Hidup Dek Puji

Siti Nurhaliza was born in Kampung Awah (Temerloh), Pahang on 11 January 1979. Siti is the fifth child in the family of eight siblings. She comes from a musically inclined family. Her grandfather was a famous violinist, and her mother was a famous local traditional singer. From the age of 5, she followed her uncle to invitational shows like wedding ceremonies and dinner parties to give her exposure performing live, where she was well received by the local community. During her childhood she was involved in various school activities, including sports and class speeches. Siti Nurhaliza attended pre-school at the Sekolah Tabika Perkep, Balai Polis Kampung Awah, Temerloh. Here she showed her early singing talent at the age of six when she sang “Sirih Pinang”, a Malay traditional song, at her kindergarten’s end of year event. She attended primary school at Sekolah Rendah Kebangsaan Clifford and followed up her secondary education at Sekolah Menengah Clifford, Kuala Lipis, Pahang. She was an athlete in school and this showed when at the opening ceremony of the Fiesta Media Idola 2006 in Kuantan she was a torch bearer to light the games of the Fiesta, together with actress Fasha Sanda. Siti had also won a singing contest when she was twelve years old. She sang the patriotic song “Bahtera Merdeka” at a Kuala Lipis Carnival in conjunction with the “Nyanyian Bulan Kemerdekaan” (Independence Month Singing Contest).

For individual assignments for BPME2013 subject, I have chosen Dato Siti Nurhaliza who is a successful entrepreneur to put in this blog. She is one of the richest businessmen in Malaysia and is one of Malay millionaires. I have chosen her to be loaded in this blog is because for me she is an entrepreneur who never knew the meaning of failure and always learn from mistakes. Her personal interests are always thinking about people makes me interested to know his background in greater detail. Even though, she can survive by singing but she still want to generate more money. She makes me more motivation to do something else than what we already have. The company has achieved many awards because of its successful achievements within 2 years. In my opinion, I would like to stress here that Dato’ Siti Nurhaliza is a fabulous young entrepreneur. She ventures herself in this cosmetics business industry instead of being a professional singer. She did two jobs at the same time. As a successful young woman, she has open up my eyes and mind that anyone can be a successful entrepreneur as long as we put all of our efforts into it. Nothing is impossible. She is not just being a professional singer but also a great entrepreneur at the beginning of 30’s. She inspired me in a way that we should be passionate on whatever we are doing and we should not easily give up. Her ideas come out in producing the beauty products is brilliant as the woman nowadays are very concern about internal and external beauty.

How Dato Siti Nurhaliza develop her business?

On March 30, he launched a brand beauty products and cosmetics SimplySiti. Products undergoing research and development in Korea, as well as nanotechnology applied before receiving approval halal by Jakim. In less than two months after its launch, SimplySiti named as "The Best Halal Product" in the category of cosmetics by the Halal Journal magazine Magazine.

On January 11, 2011, he received two awards from Brandlaureate - Small and Medium Enterprises Chapter Awards (The BrandLaureate - SME's Chapter Awards), one of a kind product SimplySiti. He also received the Inspiration Award from the Association of Women Journalists Malaysia and Indonesia (ISWAMI) on 29 January.

A prestige beauty product created by the Malaysia’s No. 1 celebrity and beauty icon, Dato’ Siti Nurhaliza, who participated in business cosmetic industry since March 2010. The cosmetics product is known as SimplySiti. The cosmetics are produced in Korea and with the help of well-known local entrepreneurship, Datuk Seri Mohammad Khalid Jiwa as she ventured into the cosmetics industry after two years of research with AC Nielsen to study the market and targeted customers. AC Nielsen is a global marketing research firm which located in New York City, United States of America. The main objective of the research of this young beautiful entrepreneur, Dato’ Siti Nurhaliza is to give the required information about the products demand and buyer perception as SimplySiti has been certified as Halal by the Department of Islamic Development Malaysia before the products being released into the market. These products received ‘The Best Halal Product” in Cosmetics category in May 2010.

 The company has come out with a motto of “It Used To Be My Secret, Now It’s Your”. Siti Nurhaliza, who is the president of SimplySiti Sdn. Bhd has come out with SimplySiti Skin Care and Make-up products that scientifically-designed and clinically-proven by the international cosmeticians. The latest creation from SimplySiti Sdn. Bhd is a fragrance. The SimplySiti line of beauty products is the results of two-year research with a Korean cosmetician. Korea is one of the advance nations and using a very high-technology for cosmetics industry. The cosmetics are being produced with the incorporation of the nanotechnology. Nanotechnology may be able to create many new materials and devices with a vast range of applications such as in medicine, electronics and biomaterials as well as energy production.

Now, this beauty product is becoming one of the most demand products in global market especially among the Asian woman irrespective of aged. Human behaviors are influenced by many variables. They are intellectual people whose nature demands are unlimited. Consumers are searching for quality beauty products in the market as they need to be attractive and fresh during their public appearance. SimplySiti cosmetic products are using the most natural and organic ingredients in their cosmetics in order to prevent scars and cancer. These healthy beauty products are environment friendly, non animal testing as well as a mineral make up. The choices of ingredients in the beauty products are very important. The products come with special formulation that contains Plant Endorphin which gives exhilarating effect and promote stress-free skin conditions. The combination of Korean Plant Stem Cells Technology and Advanced Hydra Collagen will not only can delay pre-mature aging but also gives the flawless and youthful complexion skin.

SimplySiti has also come out with a creative and innovative idea with the information of a new fragrance known as SimplySiti Eau de Parfum. The fragrance is designed in cooperation with French perfumer, Joelle Lerioux-Patris of Mane. The famous perfumer has been creating the fragrances and is the leading creator of the fragrances ingredients for a few decades. The innovation of perfume by SimplySiti that combines science and art from France is specially formulated with Betaphroline that will help in keeping human figure in shape and enhance mood. The fragrance motto is “Smell Good, Look Good & Feel Good”.

 

SimplySiti offers more than 97 products including skincare products, cosmetics products and fragrance products. These all beauty products are available over 200 Watsons, Guardian and Jusco outlets throughout Malaysia. There are also plans for promoting the products to Brunei, Indonesia, Singapore and Middle East countries. As the products becoming an established cosmetic brand, the company is planning to sell the products abroad soon. SimplySiti is a customer orientation due to the nature of its product. SimplySiti offers product variation to appeal different market segments of mass market. An example for Indonesia market, SimplySiti will export all variations for sales to mass market. It is necessary in order to gain sufficient economies of scales in production and distribution. SimplySiti Sdn. Bhd. also having many events and promotions for their consumers from time to time. In 2010 as a new consumer in the beauty products has achieved a high sales in the first three months, the president Dato’ Siti Nurhaliza and co-president, Datuk Seri Mohammad Khalid (husband) were busy having a road show throughout nationwide. The motives of having road shows are to make brand awareness and to known to the world as well as making a good relationship among the consumers. Moreover, the SimplySiti are also having a beauty workshops and press conference of the new products. Recently on 31 July 2012, Dato’ Siti Nurhaliza is having a smart partnership with popular local jewels company, Habib Jewels as the SimplySiti has come out a new SimplySiti products “Bejeweled”.

References

http://10usahawanberjaya.blogspot.com/2011/12/datuk-siti-nurhaliza-tarudin.html retrieved on 10 March 2015-03-10

https://workaholicentrepreneur.wordpress.com/2012/09/26/dato-siti-nurhaliza/ retrieved on 10 March 2015-03-10

http://simplysiti.com/siti-nurhaliza/about-siti/